South Africa Business Directory

Carmen Lerm

Address

Millennium Business Park Edison Way Century City Cape Town, Western Cape, 7446

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Contact Information

www.fusiondesign.co.za
021 551 1022
Contact Carmen Lerm

Description about Carmen Lerm

Carmen Lerm: Passion for design excellence delivers bottom line results!

Many local and international brands have been influenced by the strategic input and exceptional design ability of Carmen Lerm from FusionDesign, Cape Town: Lerm’s career started with an honours degree in visual communication from the University of Stellenbosch. European design discipline, the culture and style beckoned and before the ink was dry on her degree certificate, Lerm found herself in Amsterdam and with agency BRS Bremsela Vonk working on accounts like ABN AMRO. Keen to gain as much experience as possible Lerm moved on to Kees Uittenhout where she was first introduced to the need for sustainable design that considers all elements of the environment.

In 1999 Carmen established FusionDesign: Integrated Brand Agency http://www.fusiondesign.co.za/
Follow us on twitter @fusiondesignSA
or join our Facebook fan page: http://www.facebook.com/pages/Cape-Town-South-Africa/FusionDesign/299988875227

Press Release from Carmen Lerm

Effective MARKETING STRATEGIES AND IMPLEMENTATION by Carmen Lerm [Sunday, July 25, 2010]

Expertise Area 1
Strategy

Vision, mission and objectives
Priorities and time planning
Budget strategy linked to sales performance
Research: people, product, services
Ethnographic studies
Competitor Analysis
Analysis of venture feasibility
Environment Scanning
Communication Strategy
Digital Strategy
Corporate Social Investment Links

Expertise Area 2
Digital Marketing

eMarketing Strategy
Web Development
Web Design
Search Engine Marketing
Search Engine Optimisation
Pay Per Click
Viral Marketing
Online Reputation Management
WebPR
Email Marketing
Mobile Marketing
Online Advertising
Affiliate Marketing
Conversion Optimisation
Social Media Buzz Marketing
Testing, reporting and usability studies

Expertise Area 3
Advertising and Promotions

Promotional Campaigns
Media Plan
Retail Communication
Internal Staff Communication
Communication Strategy
Integrated Multi-media Campaigns
Direct Marketing
Brand Activation
Radio
Television
Cinema
Outdoor
Print
Press
Event Marketing and Implementation

Expertise Area 4
Branding and Design

Developing unique brands
Logo crafting
Name generation
Corporate Identity
Brand Custodianship
Branded Collateral
Conference and Event Branding
Positioning and tagline development
Public Relations and spokesperson profiling
Packaging branding
Brand Manual: print and online
Packaging branding
Brand Architecture